Don’t focus on features when you sell. But don’t focus on benefits either…
https://www.youtube.com/watch?v=vvCMGXC2Ljk&feature=youtu.be
https://www.youtube.com/watch?v=vvCMGXC2Ljk&feature=youtu.be
https://www.youtube.com/watch?v=64yw6H2JGJU
https://www.youtube.com/watch?v=uLLI7Oe8_9A
https://www.youtube.com/watch?v=zvcbn6WtJvQ&t=20s
https://vimeo.com/425760553
https://www.youtube.com/watch?v=oEAcslvFvYE&t=164s