All you need
and more
Please find Antoni Lacinai bio, A/V requirements, logos and high resolution pictures, that you can use at your event. If you miss anything, don’t hesitate to get in touch.
Images and logos
Showreel
1-pager
AV requirements/rider for on-site and online keynotes
On-site keynotes
Online keynotes
- A Pre-testing of the system.
- A co-host handling chat, tech,
spotlighting and possible breakouts.
Pre event questions - practical and strategic
Practical matters
Date?
Place?
Name and theme of the event?
Approximate number of participants?
The demographics of the participants in the audience (functions, gender balance, age etc.?
Approximate timeframe of Antoni’s speech?
Do you want Antoni to also run a workshop, a breakout or participate in a round table or panel?
Are you planning to purchase copies of Antoni’s books to give to your attendees?
Strategic matters:
What is the purpose of the event?
What is your most important goal with the whole event?
What would be your objective for Antoni’s presentation?
How long do you want the messages to last? (do you want to explore ways to prolong the memory and inspire behavior in the long run?)
What are the most important things Antoni should know about you and the event?
What could be sensitive issues that should be avoided?
What have you like or disliked with previous speakers?
What else do you want Antoni to know about that will help him contribute to the fullest?
Biography
Below you will find a variety of paragraphs for Antoni Lacinai’s bio. You are free to pick and choose which sentences and paragraphs you want to use in the marketing of your event. Feel free to contact Antoni if you want a tailored spin on this.
short
Antoni Lacinai is a global keynote speaker who helps leaders and teams communicate with clarity, empathy, and energy — and turn communication into behavior and results.
MEDIUM
You don’t have a strategy problem. You have a clarity gap.
Antoni Lacinai is a keynote speaker on leadership communication, specifically the gap between what leaders intend and what their people actually understand, believe, and act on. His model is built on one clear chain: communication shapes behavior, and behavior drives results. He has spoken in 30 countries for clients including Ericsson, IKEA, and Mitsubishi. His framework, built on empathy, clarity, and energy, combines behavioral psychology with nearly two decades of frontline business experience. Audiences leave aligned, not just inspired. TEDx: 400K+ views. Author of 15 books. Voted one of Sweden’s most popular speakers six years running.
Speaker reel: vimeo.com/1048600598
Long:
Antoni Lacinai is a global keynote speaker and leadership communication expert who helps leaders and teams turn communication into action, engagement, and measurable results.
His work focuses on how leadership communication shapes behavior, strengthens collaboration, and improves performance in everyday leadership situations. Antoni helps leaders create clarity, build trust, and align people so strategy becomes action.
He combines empathy, clarity, and energy with practical leadership insight, making complex human dynamics easier to understand and apply without oversimplifying them.
Antoni has delivered keynotes and masterclasses around the world, coached thousands of leaders and teams, and written or co-written 14 business books. He is a regular columnist and a frequent guest in national media.
LONGER:
You don’t have a strategy problem. You have a clarity gap.
Communication in an organization is like electricity. It can run through the building but still leave people in the dark. Antoni Lacinai calls this the Clarity Gap: the distance between what leaders intend and what their people actually understand, believe, and do. The logic is direct: communication shapes behavior, and behavior drives results.
This is the core of Antoni’s keynotes and coaching. Organizations don’t have a strategy problem. They have a communication problem dressed in a strategy suit. The good thing is that this is a solvable problem. If you want better results, communication is where you start.
Antoni is a global keynote speaker, author, and executive coach on leadership communication. He has delivered keynotes in 30 countries, working with organizations including Ericsson, IKEA, and Mitsubishi. His framework is grounded in behavioral psychology and years of studies and coaching of leaders and teams. Since 2006, he has coached leaders and teams around the world. His insights come from someone who has lived the problem, not just studied it, and the framework applies equally whether you are leading a team, serving customers, or collaborating with colleagues. The model centers on three communication disciplines, or superpowers, that they can upskill: empathy, clarity, and energy. Audiences leave aligned, not just inspired.
His delivery matches his message. Antoni speaks with precision, warmth, and momentum, and has become one of Europe’s most consistently top-rated speakers as a result. He was nominated International Speaker of the Year in Finland (2022), has been voted one of Sweden’s most popular speakers six years running, and his TEDx talk has exceeded 400,000 views. He holds 94% top ratings from audiences who, by their own account, came in skeptical of another communication talk.
He is the author or co-author of 15 books on communication, a regular columnist in leading leadership publications, and a frequent guest on national television. He has shared the stage with Simon Sinek, Gary Kasparov, and Arianna Huffington.
Speaker reel: vimeo.com/1048600598
Article in Fast Company: You can’t upskill your culture, but you can upskill your leaders
Article in CEO Magazine: The language of leadership
Top Ten Fun Facts about Antoni Lacinai
- In 2019, he won third place in the Swedish championship of Storytelling!
- In 2020, his first fiction book was published. A major milestone, making Antoni finally claim that he might be an author after all…
- Antoni likes to write songs on his 30-year-old guitar and has one (1!) song on Spotify, YouTube music, Apple music etc.
- When Antoni was a child, his dream was to be a football (soccer) pro. To this date, he believes he is still a great talent…
- The illustrations on Antoni’s slides and in his books are his own creations. He loves to draw simple sketches.
- Top three books Antoni has read: The Hidden Life of Trees, Pope Johanna, and The Kite Runner.
- Hammers, screw drivers, rulers… All deadly weapons in Antoni’s hands since he has no idea of how to use them -to his family’s great frustration…
- Born in Sweden, Antoni is a mix of Albanian, Slovakian, Serbian, Croatian, possibly Hungarian, and Greek.
- Apart from the usual studies within leadership, sales, etc., he has studied mental training, performance development, micro expressions, NLP, coaching, DISC, Consciousness, and the brain, etc., with great satisfaction. But the magic happens when he creates new models, formulas, and concepts that help his clients.
- Antoni’s favorite quote: “We make a living by what we get. We make a life by what we give” – W. Churchill
Testimonials
Terms and conditions when booking Antoni
Payment terms:
• 50% of the fee is invoiced upon confirmation of the assignment.
• The remaining 50% is invoiced after delivery.
• Payment terms are 30 days.
• Alternative payment structures may be agreed in advance
Cancelations:
• If the client cancels or postpones the event, the full fee is converted into a voucher.
• The voucher is valid for 12 months from the original event date.
• If Antoni Lacinai needs to cancel due to illness, family emergency, or other circumstances beyond reasonable control, he will either:
– deliver the session at a later agreed date at no additional fee, or
– assist the client in finding a suitable replacement speaker.
– Reasonable additional travel costs caused by Antoni Lacinai’s rescheduling are covered by Antoni Lacinai.
Travels:
• Unless otherwise agreed, the fee includes air travel to the closest international airport to the event location.
• Accommodation and local ground transportation are agreed in advance.
• Antoni Lacinai and the client agree on who handles bookings to ensure smooth logistics.
• For travel outside Europe, business class flights are standard.
• For travel within Europe, economy class flights are acceptable if tickets are flexible and re-bookable.
Video, photos, etc.:
• The client is welcome to take photos and video clips during the session.
• Antoni Lacinai appreciates receiving copies of material in which he appears.
• The session may be recorded for internal, non-commercial use.
• Recorded material may be shared with participants for up to one month after the event.
• Any extended availability or public use must be agreed in advance.
Code of Conduct, and Agenda 2030:
• Antoni Lacinai supports the UN Agenda 2030 goals, with a focus on decent work, responsible consumption, and strong institutions.
• He travels responsibly and offsets CO₂ emissions for every flight.
• Antoni Lacinai enjoys working with organizations that value people, sustainability, and long-term impact.