Booth Brilliance. Trade show skills
It is often a steep investment to exhibit at a trade show. The best ones still have a 4:1 ROT and the key is to train your staff. Giving the booth staff two polo shirts and a “Good luck” is no longer enough. 85% of your success depends on your booth staff. This is for you who take events and trade shows seriously and want to make sure you are the winners at the trade show and beyond.
Alternative formats:
- 1-3 modules in a live on-line program.
- 1-2 days on-site
- Add individual coaching for tailored coaching.
Content:
- Why investing in booth personnel training makes sense
- Why goals lead to higher performance and how to set them
- The “Meeting Wheel” A Speed Selling conversation process
- How to qualify visitors
- How to find out what the customers need
- How to present the most relevant solutions and not everything
- How to get customer commitment
You will also get the book Speed Selling, either as a pdf (virtual sessions) or physical copies (in-Person training)
